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To keep pace with changes we have adding a New range of Marketing products and services to our portfolio. This is really an extension to Our Core Business services of providing good web design.
Marketing your website has always been the main business driver behind building you the best business website for your budget.
To make the best marketing impact possible, we know that it must match what it is you as a business are aiming to achieve. Recording your Business Goals, keeps the focus on the direction you want to take.
A More Focused Approach.
Once we know what business goals you have, we can start to focus the way in which your business is firstly found and then contributing to the online World Wide Web.
The devil is in the detail!
All of this Marketing and Internet activity brings more jargon and terminologies, which is important for us to understand and interpret For YOU. As with any measuring processes, It is important to know, what measures shows you that something has been successful?
A football analogy, would be how well is your team is doing. These are reflected in statistics like:- • Your position in the league? • What league you are in? • How many matches you won? • What goal difference you have?
The way in which people can perceive your team can affect, Your performance and other peoples reactions to you too. • Good or Bad press reviews • Player fitness or injuries • The amount of people in the ground • Budget to spend on players • Etc…
For us the main areas we can serve you are with Online Internet Marketing of your company.
The Internet analogy, Is your Business is doing well? These are reflected in statistics like:-
• Your position in the league? – Are you in Google Search Results • what league you are in? – Which Search Engines List You • How many matches you won? – What Keywords people have searched for • What goal difference you have? – How many people contact you
The way in which people can perceive your Business can affect, Your performance and other peoples reactions to you too. • Good or Bad press reviews – Customer Satisfaction comments • Player fitness or injuries – Interesting and engaging Information Content • The amount of people in the ground – the Number of returning visitors • Budget to spend on players – Quality, and Quantity of Content • Etc…
This measuring process can be summed up as “Search Engine Optimization, (SEO)”
This has two main elements are On page and Off Page
ON Page:- • Interesting information Content visitors want to see. • How well your website has been built. • The ability to contact you to buy products and services
Off Page:- • Being found on the Internet (first place in Google) • How many other website link to you (a Vote of confidence in Your Business) • What other people are saying about you.
Moving Forward
We have always built our websites with good best practices in mind. These best practices have been applied to your website at construction, and more added when website updates have been requested.
As the Internet Industry matures and grows the degree of change to what can be classified as best practices has greatly increased. So the need to keep updating your websites content has also increased. This is why we added the Marketing Products and Services in 2011. We have been developing New key features to cover the growing number of areas and techniques needed to market your website.
These new key features which will be available early 2012,
They are designed to stay • Stay Business Goal Focused • Use Good Keyword Research • Utilize Social Networking • Increase Your Connections on the Internet • The ability to Measure your Progress |